BRAND
/ Update
N0.01
AMALINDA SAFARI COLLECTION
Update & Consolidation
FOR A LEGACY BRAND
The brand identity for Amalinda Safari Collection was previously fragmented. Each property, their non-profit, and even their campsite had its own logo. While each design held meaning, the lack of cohesion diluted brand recognition and created inconsistencies across marketing materials, signage, and guest touchpoints.
With a deep respect for Amalinda’s legacy — established in 1991 — we approached this update not as a redesign, but as a refinement. The goal was to bring clarity and unity to the brand while staying true to its heritage.
The solution? A consolidated logo system, creating one strong, recognizable mark to represent the full collection. This refined identity now seamlessly integrates across all properties, appearing on vehicles, camp signage, uniforms, and guest materials, strengthening Amalinda Safari Collection’s presence as a distinguished safari brand.
This shift wasn’t just about aesthetics; it was about reinforcing the brand’s impact. A unified visual identity elevates recognition, builds trust, and ensures that every guest experience feels cohesive, no matter which property they visit.
BEFORE
5 LOGOS / 4 Properties
Having a different logo for each property not only weakened brand recognition and presence, but also created logistical challenges for printing, distribution, and maintaining consistency across all touchpoints.
/ And After
A MODERN / Unified Identity
The refined logo brings a fresh, modern edge to the brand’s identity while honoring its heritage and timeless character.
Color Palette & Logo Versatility
Previously, the brand’s color palette was confined within the logo itself, limiting adaptability across different applications and resulting in a muted, one-dimensional aesthetic.
The refined approach introduces a more graphic, versatile logo that can be applied in any shade from the new, location-inspired palette—earthy greens and warm beiges that echo the natural tones of the landscape.
Brand Implementation On The Ground
BEFORE
A separate logo for each property led to a fragmented brand identity, making it harder to build strong recognition and consistency across the collection. With multiple logos in use, brand presence was diluted, creating challenges in maintaining a clear and unified visual identity across marketing, signage, and guest experiences.
/ After
A single, refined logo now represents the entire collection, streamlining brand recognition, strengthening market presence, and ensuring consistency across all touchpoints. From an operational perspective, this also allows for greater flexibility, making it easier to switch vehicles between properties when needed for maintenance or logistical adjustments.
